Now/Here helps media companies create sustainable products and business models. It was founded by Tyler Cabot who has spent the past fifteen years at the forefront of storytelling and media innovation across print, digital, and audio. He’s currently an Affiliate at the Berkman Klein Center for Internet and Society at Harvard.
Cabot spent the first decade of his career as features and fiction editor at Esquire magazine before leaving to spend a year studying journalism monetization as a 2014 Nieman Journalism Fellow at Harvard. Upon returning to the magazine, he created Esquire Labs, where he invented new ways for the title to make money from editorial including Esquire Classic, a complete, living archive of everything ever published in the magazine from 1933 to today. Cabot also created the magazine’s paywall and podcast while partnering with companies such as Public Radio Exchange, Medium, Atavist, and Piano on new editorial products.
Most recently he served as deputy editor at Audible, Amazon’s audiobook company, where he launched Audible Originals, oversaw daily editorial operations, and created original audiobooks with authors such as Robert A. Caro, Adam Grant, and Curtis Sittenfeld.
Cabot is a founding member of Narrative 4, Colum McCann’s global storytelling non-profit, and has served on the jury for the Pulitzer Prize in Feature Writing. He's a frequent speaker on monetization and the future of longform journalism.